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Selecting a Provider and Infrastructure for Running an In-Memory Database

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The need for database speed is always a given. Recently, application response time has been shown to not only provide customers with a better experience, but also directly impact the bottom line. Think about companies running mobile advertising networks that are paid for delivering an advertising impression to users swiping away at their mobile phones to flip to the next screen. If the ad doesn’t load, well, that equals lost revenue. For these customers, response time is mission-critical. A common solution for applications that require fast response times is to run the database in memory, also known as an in-memory database (IMDB).… Read the rest

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